AI-led cold email.

£20k plus

in pipelinein 3 months

30 plus

sales conversationsin 3 months

Managed email outreach for B2B businesses

HARBORNE / OPERATING MODELILLUSTRATIVE SYSTEM VIEW ↗

THE INTELLIGENT OUTBOUND ENGINE

From business context to market evidence. Then back again.

RESEARCH → TARGET → TEST → EXECUTEMARKET SIGNALS RETURN TO THE MODEL ↶
01 / 07 BUSINESS INTELLIGENCE

First, we learn the business behind the brief.

We work with your team to understand what you sell, where the value sits, which work you want more of and what a worthwhile opportunity looks like. That knowledge becomes the basis for every targeting decision.

Products & servicesBest customersIdeal projectsSales insight
01

Business intelligence

First, we learn the business behind the brief.

We work with your team to understand what you sell, where the value sits, which work you want more of and what a worthwhile opportunity looks like. That knowledge becomes the basis for every targeting decision.

02

Market discovery

Find markets worth testing, not just lists to fill.

A handful of ideal customer examples can lead us to similar companies that broad industry filters miss. We combine lookalike discovery, niche mapping and AI-assisted research, then qualify accounts against your real criteria.

03

Buyer mapping

Map the buying process inside each account.

We identify the functions that influence a purchase in your market, then enrich and verify relevant contact details. The right person could sit in commercial, operations, engineering, procurement or leadership.

04

Angle & message lab

Let real responses sharpen the message.

We do not claim to know the perfect angle before speaking to the market. We test informed hypotheses across segments, study interest and objections, then develop the messages with the strongest evidence behind them.

05

Campaign engine

Turn the research into managed outreach.

Qualified prospects enter targeted email campaigns with deliberate follow-ups and reply capture. We control volume, monitor the conversations and keep testing as the campaign runs.

06

Opportunity handoff

Pass on the conversations worth having.

We separate routine replies from genuine commercial context: an interested buyer, a project enquiry, an RFQ or a sales discussion. Your team steps in when its expertise can move the conversation forward.

07

Learning loop

Every signal improves the next decision.

Replies, objections, segment performance and your sales feedback feed back into targeting and messaging. The campaign in month three should be better informed than the campaign in week one.

Pricing

One fee. Fully managed outbound

£2,000–£3,000/ month

Pricing depends on sourcing difficulty, outreach channels and campaign volume.

Initial 3-month term. Rolling monthly after that.

No setup fees. No per-lead charges.

  • Ideal customer targeting & prospect research
  • Campaign copy & personalised messaging
  • Email campaign management
  • Follow-ups & reply handling
  • Qualification & opportunity handover
  • Campaign reporting & ongoing optimisation
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Modelled lifetime revenue

£30,000

From customers acquired in your first three months.

0.4% contact-to-opportunity rate. Changing contact volume scales opportunities at this rate; edit opportunities to adjust it.

Modelled new customers
6
Three-month fee
£6,750

Revenue less our fee

£23,250

ROI · fee-only costs

344%

2 new customers to cover the three-month fee in lifetime revenue.

Illustrative inputs, not a forecast or guarantee. Assumes a £2,250 monthly fee and customers are acquired within three months; lifetime revenue may arrive later. ROI = (lifetime revenue − our fee) ÷ our fee. Our fee is the only cost included; this is not a profit calculation. An opportunity is not a guaranteed sale.

Examples of what we solve

Different businesses. Real opportunities. A few examples from our work in manufacturing and industrial services.

  • Engineering drawing of an extruded tube component quoted by a tooling manufacturer
    Drawing received for quotation
    01 /

    Aluminium tooling

    Problem

    A tooling manufacturer wanted more opportunities from UK manufacturers but had limited internal sales capacity.

    Solution

    Four CAD drawings came back from new clients within days of launch. Onboarding with a large shipbuilder for repeat batch componentry followed within a month.

  • Sample board of woven and printed garment labels produced by the manufacturer
    Product samples sent to prospects
    02 /

    Print & packaging

    Problem

    An established global manufacturer wanted relationships with prospects in the UK and US.

    Solution

    A repeatable outbound channel into UK customers. Six orders in the first week, including a superyacht uniform supplier and well-known fashion names.

  • Sectional engineering drawing of a flange used in the client's niche
    Niche componentry market
    03 /

    Prospect sourcing

    Problem

    An established firm needed contact data and lead generation in a niche where marketing data is notoriously hard to find.

    Solution

    We built a database of 3,600+ prospects, after which our client closed tens of thousands of pounds in recurring contracts.

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